Monday, May 9, 2011

Zondervan Launches 'Story' Campaign with Lucado

Zondervan Launches 'Story' Campaign with Lucado

That headline leads to a blog post on Publisher's Weekly
about a 2005 publication called THE STORY which is a chronological retelling of The Bible.

Pastors and Churches picked this up and now it's generating more stories that are being published.

The popular writer teamed with church Pastors is stirring up the world.

I haven't read their THE STORY or dug deeply into this movement, but writers could learn something from it about how the new business model of publishing connects to existing communities or philosophical alliances.

There's a new social dynamic driving the entire "communications" component of life, all related to Social Networking.

A new writer just launching a career will not succeed at all without a thorough understanding of how all these new tools of communication link and inter-link.

Note Barak Obama won office by launching his campaign online, collecting money online. It probably worked because he was one of the first with the right skilled people to do that, and he had a message that resonated with the demographic that was involved in social networking.

The world has changed again, and yet again since then. Wednesday May 11, Newt Gingrich is to announce his online campaign for President via Facebook etc.

Tuesday May 10, 2011, my blog entry on is about Mass Market writers providing their own (often best selling) titles for you via eBook publication - all formats.

What has all this to do with a group of Pastors supporting a chronological retelling of The Bible?

These are connecting trends that are re-enforcing themselves. The Internet shattered society as we know it. Now something new is forming, trying very much not to look too new.


That's the Hollywood mantra for a reason. Think about that.

Jacqueline Lichtenberg