BOX OFFICE PROFIT FORECAST
I found this through http://www.pulpless.com/jneil/ -- J. Neil Schulman (terrific SF writer)
This is a business that tests screenplays and predicts how MUCH money a particular story can make.
If they nix a project of an independent producer, very likely that film will not get distribution even if it wins a bunch of awards at the festivals.
I expect their software can predict the sales volume of a novel, as well.
Now the question is, should our entire market be turned over to software?
Whether it should or not, "The Biz" is already relying on this kind of thing, if not this particular company.
Imagine how that limits what you get to choose from when you go to the movies.