Monday, May 9, 2011

Zondervan Launches 'Story' Campaign with Lucado

Zondervan Launches 'Story' Campaign with Lucado

That headline leads to a blog post on Publisher's Weekly
about a 2005 publication called THE STORY which is a chronological retelling of The Bible.

Pastors and Churches picked this up and now it's generating more stories that are being published.

The popular writer teamed with church Pastors is stirring up the world.

I haven't read their THE STORY or dug deeply into this movement, but writers could learn something from it about how the new business model of publishing connects to existing communities or philosophical alliances.

There's a new social dynamic driving the entire "communications" component of life, all related to Social Networking.

A new writer just launching a career will not succeed at all without a thorough understanding of how all these new tools of communication link and inter-link.

Note Barak Obama won office by launching his campaign online, collecting money online. It probably worked because he was one of the first with the right skilled people to do that, and he had a message that resonated with the demographic that was involved in social networking.

The world has changed again, and yet again since then. Wednesday May 11, Newt Gingrich is to announce his online campaign for President via Facebook etc.

Tuesday May 10, 2011, my blog entry on is about Mass Market writers providing their own (often best selling) titles for you via eBook publication - all formats.

What has all this to do with a group of Pastors supporting a chronological retelling of The Bible?

These are connecting trends that are re-enforcing themselves. The Internet shattered society as we know it. Now something new is forming, trying very much not to look too new.


That's the Hollywood mantra for a reason. Think about that.

Jacqueline Lichtenberg

1 comment:

Kimber Li said...

Good afternoon, Jacqueline,


Could you talk about getting Multiple Point of View and Story Structure together?

As I've whined about before, structuring a story does not come naturally to me. I have to work very hard at it. Thanks to you, the Mythic Structure, and Blake Snyder, I've finally made enough progress to achieve publication.

Now, I'm taking the terrifying toddler-steps to Multiple Point of View. I think I hit a Learning Curve too.

SWEET BYTES is the third story in the Ophelia Dawson Chronicles. The first and second stories were told entirely in the Heroine's Point of View, Third Person Limited. At the end of Sugar Rush, though, the Hero and Heroine were parted by external circumstances. So, I have Sweet Bytes told *mostly* from the Heroine's Point of View. Including the Hero's POV became obviously necessary though. Now, I'm at the end of the second draft and it seems to me (here's the Learning Curve) that in this case the Hero needs his own Blake Snyder Beat Sheet, in miniture, but still there. He has his own story going on, his own Theme (similar to Heroine's), he meets his own 'goddess', and has his own All Is Lost moment. (I didn't do this on purpose, by the way) Now, in Act Three, the Hero and Heroine converge and they're together, working in tandem again, but in much greater depth than ever in Sugar Rush. They've matured a lot.

So, is this the way it was supposed to go and I stumbled on it? Did you teach me this and it only now just sunk in?

Now, that I see it all, I'm thinking, hmmm, I need to go back and do something with this *on purpose.*

Anyway, there's still two more books to go in the series, so if you have the chance I'd love advice on writing a series too.